Bob Wade Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Bob Wade Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Bob Wade Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Bob Wade Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Anicira Veterinary Center
Shenandoah National Park
Friendship Industries
Timberville/Broadway Ruritan
Blue Ridge Food Bank, Relay for Life
Love Promise Stories from Bob Wade Subaru
Subaru and Bob Wade Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Helping Hand - Martin B
Every day at the Sentara RMH Hahn Cancer Center, patients and families benefit from the generosity of Bob Wade Subaru. Through the Subaru Share the Love Event and other charitable support, Bob Wade Subaru has directed over $184,900 in cumulative giving to benefit our community hospital. Those gifts have helped provide free mammograms for our community, support patients undergoing treatment, and strengthen programs that help individuals and families navigate some of life's most difficult challenges. We are especially grateful that Bob Wade Subaru has once again chosen RMH Foundation as its hometown charity. Every customer who participates in the Share the Love Event and every employee who helps make it possible is helping improve access to healthcare and strengthen the quality of cancer care available throughout our community. One patient who understands the importance of this support is Vikki Newman. When Vikki's mother faced cancer, her family quickly learned that the journey involves much more than appointments and treatments. Patients and families need someone they can turn to for guidance, encouragement, and reassurance. That is exactly why the Twila Showalter Supportive Care Clinic within the Sentara RMH Hahn Cancer Center was created. Through the clinic, patients are paired with a nurse navigator who walks alongside them throughout their cancer journey, helping them understand what comes next, access resources, and navigate difficult moments. Today, the Twila Showalter Supportive Care Clinic has become an integral part of the Sentara RMH Hahn Cancer Center, ensuring that patients and families have a trusted guide to walk beside them throughout their cancer journey. Just a few years ago, this level of personalized support did not exist at the Sentara RMH Hahn Cancer Center. Today, it is available because of the generosity of our community and partners like Bob Wade Subaru. Your support helps ensure that no patient or family has to face cancer alone. We are also deeply grateful that Bob Wade Subaru's commitment to our patients extends beyond financial contributions. Through the Subaru Loves to Care initiative, your team has provided blankets and comfort items that bring warmth and encouragement to patients receiving treatment at the Hahn Cancer Center. These thoughtful gifts remind patients and families that they are not alone and that their community is standing beside them throughout their cancer journey. The impact of your generosity is felt not only through the programs and services you help fund, but also through these simple acts of kindness that bring comfort, hope, and reassurance during difficult days. On behalf of our patients, families, and care team, thank you to the leadership, employees, customers, and friends of Bob Wade Subaru for your compassion, generosity, and unwavering support. We are deeply grateful for your continued partnership and for the difference you make in the lives of local cancer patients and their loved ones. Your support helps the Sentara RMH Hahn Cancer Center provide care that goes beyond treatment alone. It helps patients access screenings, receive personalized support through the Twila Showalter Supportive Care Clinic, and find comfort, practical support, and hope during some of life's most difficult moments. Together, we are ensuring that cancer patients in our community receive not only exceptional medical care, but also the compassionate support they need to navigate their journey with confidence and dignity.
Service Done Right - Kevin K
This is a plug for good-old-fashioned excellent customer service, wrapped up in a bow of kindness - to the people at Bob Wade Subaru in Harrisonburg, and particularly manager Steve Gillette. My young-adult daughter lives and works in D.C., and this past weekend she spent her birthday hiking and camping (alone) in West Virginia, around Seneca Falls. Unfortunately, Sunday evening her Crosstrek broke down while driving from the end of a hike back to her campsite - in the middle of nowhere - with no mobile phone service. Did I mention "alone"? From there a series of events unfolded that was her own modern-day version of "The Odyssey," including abandoning her car on the side of the road, but eventually the saga landed her the next day (Labor Day) walking into Bob Wade's dealership. By that point, she was tired, uncertain of exactly what to do, and feeling near her breaking point. As my daughter relayed it to me, she was trying to be confident and to hide any signs of hopelessness from her face, but she says Mr. Gillette must have read right through that. (I wonder if he has a mid-20s child himself.) Reading the queues correctly, Mr. Gillette invited my daughter to come sit in his office; and she says he was so kind and helpful, working through the towing process, a schedule for the repair, and a loaner car until she could get back to Harrisonburg. His tone and engagement made her feel like the seemingly big problems were nonetheless solvable. So, I just wanted to extend a word of thanks, from a long way away, to a local business who took good care of a customer in a real pickle. Thank you, Bob Wade Subaru. People helping people; the world is a good place.
Sentara RMH Medical Center Delivery - Elizabeth H
On July 10th, Bob Wade Subaru delivered blankets and messages of hope to SenTara RMH Medical Center - Hahn Cancer Center. The cancer center was so grateful for the incredible blankets they can share with their patients.
Remembering Love and God Winks - Rhonda H
As a non-profit leader, I was so excited when Kathy Wade agreed to host a spring clothing drive for the Cinderella Project of the Shenandoah Valley. That is what influenced me to check out vehicles with them when it was time for me to get a "new to me" vehicle. As I was looking on-line at Bob Wade, I received a text that said "This is Carla from Bob Wade Suburu. Text me any time." No sales pitches, just a how can I be of service. I did schedule to go in, and she had the exact car I was interested in... ready to be checked out. I went away a little disappointed that day as I didn't find anything. But I have learned to trust God's timing and provision. Several months go by and I still hadn't found anything yet. Great cars kept slipping through my fingers as I never had the time to go in and close the deal with my schedule. Then I looked over another car on-line and I get a text from her... she told me about a great car for me, but I knew it wouldn't last and my schedule for the day booked. But then God winked. The afternoon appointment and evening class were both canceled... within minutes of each other. I showed Hubby the car and he agreed it was a good one for me. So off we went. She didn't exaggerate a bit... the car was beautiful. After a short test drive, we went in to talk details. Everything went well, and all aspects of the deal were explained by "true" caring professionals. I shared with them, that I needed a dependable car because of my business, charity work and appearances as I was blessed to be the Ms. North America Achievement 2026. We returned the next day to pick up the car. I am very happy and enjoyed my drive home, but what really tugged my heart was the two little Jesus figures (pink/blue), sitting on my console looking over me. Thank you! Rhonda Howdyshell, Ms. North America Achievement 2026
So Everyone Could See Our Games - Zero T
We have a travel Softball team that plays in different cities. With the different locations not everyone can come watch us play. We use an app called game changer but it requires a specific camera. Some use their cell phones, but they tend to over heat. With the generous donation from Bob Wade Subaru we were able to obtain a new camera. This will allow for Grand Parents and many others who cannot stand the heat or cold to be able to watch us from their home or tablet. Thank you very much
Pawsome Gift - Madison S
The Rockingham-Harrisonburg SPCA is thrilled to host the 10th Annual Subaru Loves Pets Event in partnership with Bob Wade Subaru in Harrisonburg on Saturday, October 4th. The event will take place from 10:00 AM until 2:00 PM at Bob Wade Subaru, and we look forward to welcoming families, friends, and animal lovers from across the Valley. For the past ten years, Bob Wade Subaru has been an invaluable partner in helping us bring this event to life. Their commitment to the Subaru Loves Pets initiative has not only provided crucial support for our shelter but has also created countless happy endings for homeless animals. Each year, this event highlights the compassion and dedication that Bob Wade Subaru shows toward the welfare of animals and the wellbeing of our community as a whole. This year promises to be one of the best yet. Nearly 30 adoptable animals will be onsite, all eagerly waiting to meet their future families. Thanks to the generosity of Bob Wade Subaru, adoption fees will be significantly reduced, helping to remove barriers for families ready to open their hearts and homes. Whether you are looking for a loyal dog, a playful puppy, or a loving cat or kitten, there will be wonderful companions hoping to find their forever homes on that day. We are deeply grateful to Bob Wade Subaru for their continued support and to all of you in the community who have made the past nine years of Subaru Loves Pets such a success. With your help, we can make this milestone year even more impactful, giving more animals the chance to find the love and security they deserve. Please mark your calendars for October 4th and join us at Bob Wade Subaru to celebrate the 10th Annual Subaru Loves Pets Event. Together, we can make a difference and continue building a community where every pet has a place to call home
Big Heart - Benjamin C
Bob Wade Subaru has a big heart for the Rockingham Memorial Hospital (RMH) Foundation, and the patients who receive care at Sentara RMH Medical Center. This strong partnership began more than 12 years ago, starting with a gift to provide free mammograms to women in our community who could not afford this critical screening. Since then, Bob Wade Subaru has directed $165,975 in cumulative giving to benefit our community hospital, with the majority of that support stemming from the Subaru Share the Love Event. Since 2015, Bob Wade Subaru and its retailer staff team have chosen the RMH Foundation as their Hometown Charity for Share the Love. Over this 9-year period, $125,575 has been directed to elevate patient care and equip our providers with the most advanced equipment. These funds have largely benefitted the Heart & Vascular Center at Sentara RMH Medical Center, supporting innovations such as a new cardiac catheterization lab and a Hybrid Operating Room for minimally invasive procedures like trans-catheter aortic valve replacement (TAVR). This investment in advanced technology recently made the difference for John Doughty, a 59-year-old father, preacher, and Realtor from Bridgewater. Just after Christmas last year, John collapsed from a massive heart attack while playing basketball at the Sentara RMH Wellness Center. Thanks to a fast-acting coach who began CPR and the immediate transfer to Sentara RMH, John arrived at our Heart & Vascular Center where our skilled cardiology team placed lifesaving stents. Today, John is back on his feet and back to coaching the JMU wrestling team he loves. “I had an unbroken chain of good Samaritans, and they’re the reason I’m here,” John said. “I just want to live every day and do my best to make it count.” In 2024 alone, the Sentara RMH Heart & Vascular Center cared for thousands of patients through procedures like stent placements, ablations, TAVRs, and open-heart surgeries. Each number represents a life — a neighbor, a friend, a loved one — made possible through the dedication of our providers and the community support that equips them with the tools they need. Subaru’s Share the Love Event plays a direct role in making this level of care possible right here at home. Beyond the enthusiastic and substantial support generated from car sales during the Subaru Share the Love Event, Bob Wade Subaru continues to give back throughout the year. Most recently, the dealership once again teamed up with the Leukemia & Lymphoma Society and the Subaru Loves to Care initiative to deliver boxes filled with blankets, pillows, and activities books for cancer patients receiving chemotherapy at the Hahn Cancer Center. “This is very important to our patients,” shared Anita Smootz, oncology manager at Sentara RMH. “It shows the patients the community support given to them as they are going through a difficult time.” The passion, compassion, and generosity at Bob Wade Subaru starts at the top with John Wade and extends through his entire retail team. Bob Wade Subaru is more than just a dealership — they are a true community partner and champion. For Bob Wade Subaru, it has never been about recognition… it’s about doing the right thing. Thanks to their loyal and generous support, countless lives have been saved and transformed.
Students - April S
Sometimes, it isn't about the big things. Instead, sometimes, it is simply the small things that create overwhelm for our students in need. Perhaps the journey to America was harder than expected. Sometimes the area that our students are fleeing from no longer exists as they knew it. Sometimes work is hard to find. Sometimes everything seems like it is going perfectly, and then someone gets sick...unexpectedly. But, for the family that I share with you, it was a big thing. A new baby...4 older children and only one working parent....dad. Then, a mandatory check in to confirm the temporary Visa requirements were met to work in the area's poultry industry. Suddenly, an unexpected holding and deportation with a penalty waiting period of 6 months before return to the United States. Suddenly, a mother is left with no income...which means no money to provide for her children. We, at Cub Run Elementary School, may not have been able to solve every problem that this family faced, but, through the SubaruLovesLearning Grant, we were able to supply all the school supplies needed to learn successfully. The amount of school supplies and materials donated to our school also allowed us to repurpose other monetary donations to meet the needs of diapers and formula, as well as food, for this family in need. Not only do the supplies from Subaru give kids an equitable learning experience, but more importantly, it gives them hope. It lets them know that they are loved and cared for. It lets them know that someone wants them to succeed and that, with the right help and the right start, they can shine! Unless you are "boots on the ground" in our schools, you may not be aware of how many students do not come with the necessary supplies for school. You don't see the kids borrowing pencils, erasers, and paper because they actually do not have access to funds to purchase supplies. But, as teachers, we do see this happen...a lot. Your thoughtful contributions even the playing field for our low income students and allow opportunities that would not otherwise exist for them. For that, we simply cannot thank you enough. We are so thankful to be the recipient of the SubaruLovesLearning Grant and cannot express the depth of our gratitude. We look forward to a positive continual partnership with the deepest goal of success for all our students.
Giving Back - Sabrina H
Dear Subaru, Thank you all so much for your generous contribution of winter coats this year. Because of your donation, our families are able to provide their children with brand new coats for the upcoming colder seasons. Our families do not have much when they arrive on our doorstep, so being able to provide the kids (and adults!) with heavier jackets is a huge help. This donation also allows our families to save more money while they’re in shelter, which directly goes to rehousing them. Our goal at Mercy House is to not only provide families with safe and stable shelter, but to provide a sense of normalcy for the kids. Moving into a homeless shelter is often a scary experience for these kids, so being able to surprise them with new clothing has a huge impact on their morale. Thanks for all you do, Mercy House St
Bob Wade Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Harrisonburg, this is a harsh reality. Helping others strengthens communities, which is why Bob Wade Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Bob Wade Subaru have helped nearly 900,000 children and adults in urgent need. On 02/02/2025, Bob Wade Subaru donated 120 coats to Mercy House - Harrisonburg, VA. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
