Bob Wade Subaru

2941 S Main St ,
Directions Harrisonburg, VA 22801

  • Call or Text Sales: (888) 562-0557
  • Service: (844) 686-8547
  • Parts: (866) 708-0194

Score, with The Wade Way!


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Bob Wade Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Augusta County SPCA, VA Paws for Pits
Shenandoah National Park
Friendship Industries
Timberville/Broadway Ruritan
Blue Ridge Food Bank, Relay for Life

Subaru Love Promise Heart

Love Promise Stories from Bob Wade Subaru

Teaming Up Again for Healthy Hearts  –  Scott E

Teaming Up Again for Healthy Hearts

The RMH Foundation, the Sentara RMH Medical Center and Bob Wade Subaru again teamed up for the Share the Love event which wrapped up January 2017. The wonderful team at Bob Wade Subaru decided that the funds raised would support the Heart and Vascular Center at the heal hearts in our community. More than $12,800 was raised and given by the Bob Wade Subaru team to help make this happen. We appreciate John Wade, owner; Scott Elyard, general manager and the Bob Wade team. They are help making better care for you, your family and our community. We appreciate their caring and giving.. Janet Wendelken, RMH Foundation Email:

Importance of Reading  –  Barbara P

Importance of Reading

Bob Wade Subaru knows the importance of getting books in the hands of children. Peak View Elementary School in Rockingham County received the donation of over 50 books to put in our students' hands. These books are on different reading levels so that all students can benefit. Some of the books will be used in drawings as we gear up for this year's reading theme, "Be a Super Hero! Read." Thanks Bob Wade for providing books for our students at Peak View.

Bob Wade Subaru Gives Blankets for Patients  –  Janet W

Bob Wade Subaru Gives Blankets for Patients

These are the nurses and caregivers at the Hahn Cancer Center, Sentara RMH Medical Center. They see and care for hundreds of cancer patients. Bob Wade Subaru recently made a special gift of hundreds of blankets to the cancer center. Being cold is, for some patients, a part of the chemotherapy. This gift will ensure they are warm during their treatment. Thanks goes to Jesse Anderson, campaign manager, and Scott Elyard, general manager of Bob Wade Subaru, for delivering the beautiful, individually wrapped blankets for these patients. The nurses have been giving the blankets out and they say "the patients just love them." We appreciate the support from Bob Wade Subaru team to make a difference in this caring way. Thank you!

Share The Love Event  –  Janet W

Share The Love Event

The RMH Foundation and the Sentara RMH Medical Center were pleased to be selected by Bob Wade Subaru for the recent Share the Love event. The Bob Wade staff and the foundation staff worked to learn more about each other, even developing a flyer for use with the campaign. The campaign took place November through January 2016. The wonderful team at Bob Wade Subaru decided that the funds raised would support the Heart and Vascular Center at the heal hearts in Harrisonburg and Rockingham County. (Nationally, heart disease is the number one killer.) The hospital is building a new hybrid operating room to be part of the current heart center. More than $8,000 was raised and given by the Bob Wade and Subaru teams to help make this happen. It should open in December 2016. We appreciate the interest and efforts of John Wade, owner; Scott Elyard, general manager, and the Bob Wade team to care about and do something about heart disease. They are making care better for hearts in our community. Thank you for caring and giving, Janet Wendelken, RMH Foundation Janet T. Wendelken Senior Development Consultant RMH Foundation Office address: 3322 Emmaus Road, Harrisonburg, VA 22801 Mailing address: 2010 Health Campus Drive, Harrisonburg, VA 22801 Office phone: 540 564-7164 Email:

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 10,449 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 401 trees, 1,777 gallons of gasoline, 15,148 plastic bottles, and 69,677 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.